Do you think the travel publishing industry has any lessons to teach the emerging digital publishing industry? Lonely Planet's Gus Balbontin presents a series of anecdotes that prove that they do. By sharing his own personal history and the cultural history of his company, Balbontin shows us what their journey together can teach us about change.

As you listen to this speech, the similarities between traveling and becoming a digital publisher, will become clearer and clearer. Balbontin discusses the benefits of having taken a lot of journeys. He also shares three lessons he recommends for any company undergoing a digital publishing transformation.

Balbontin mixes technological change with the history of Lonely Planet to present the equal ideas of transformation and central principles. Lonely Planet must change change formats, media, and products. Balbontin assures us that company's continued core focus on the joy of travel and experiencing cultures around the world will lead them to success.